Retail

3 gets retail updates to every shop employee

3 has 28 shops across Denmark, with both managers and part-time staff on the floor. They value being able to share information quickly and easily between everyone in retail.

Visit 3

The most important thing about Monotree is that it is easy and fast to share information between all levels in Retail, from the manager to the part-time employee.

Mikkel Fjeldgaard COO, 3.dk
Country
Denmark
Industry
Retail
Employees
185
Departments
28

About 3

3 went live on 13 October 2003 and was the first mobile company in Denmark to roll out a 3G network. Today it sells mobile subscriptions and data over its own 4G and 5G network, online at 3.dk, through its customer service and in its own shops. The headquarters is in Copenhagen, and the company also owns the brands OiSTER and Flexii.

At the start, telecom experts and financial reporters called the project hopeless, and the company traces its stubbornness to that beginning. It has since grown from the smallest of the four large Danish telecom companies to the third largest, a place it took in 2022, and turned a deficit into a stable profit. CK Hutchison Holdings owns 60 percent and Investor AB 40 percent, and 3 is part of the 3 Group, which also operates in Italy, Austria, England, Ireland, Sweden, Hong Kong and Indonesia.

The shops are spread across the country, from Strøget and Fisketorvet in Copenhagen to Aalborg, Aarhus, Odense and Esbjerg. In all, 3 has 623 employees. Trust counts for a lot there, freedom comes with responsibility, and what someone does matters more than where they came from. Every employee can take accredited courses through 3Academy, which is especially popular with customer service, shop and sales staff.

In short

  • 3 uses Monotree in its shops, from managers to part-time staff.

  • A message reaches the part-time staff as surely as the shop managers.

  • The shops are spread across Denmark, from Copenhagen to Aalborg, Odense and Esbjerg.

How 3 uses Monotree

Shops are one of three ways 3 reaches its customers, next to 3.dk and customer service, and the only one where customers meet the staff in person. The people who work in them range from the shop manager to part-time employees, and information from the company has to reach every one of them, whatever their hours.

Monotree
  • News
  • Chats
  • Social walls

Some of the features 3 uses

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