The daily message to the team, weekly NPS updates, staff meetings, events and HR forms all run through Madklubben's own app. Restaurants that used to run on their own became one community.
Madklubben is a Danish restaurant group founded in 2007 by Anders Aagaard, who wanted to create a culture of eating out, also on a grey Tuesday in October. One restaurant has become more than 40, among them Frankies, Hanzō, Bazaar, Food Club and Madklubben itself, in Copenhagen, Lyngby, Aarhus, Odense and Esbjerg.
More than 40 nationalities work in the restaurants, many of them young people in an early job. Everyone is asked how they are doing twice a year, and the staff handbook and the whistleblower scheme are in the app rather than in a folder in the office.
Restaurant managers write the daily message to their team in the app, and management posts news there.
Much of the HR work runs through forms, a feature Madklubben developed together with Monotree: employees reach HQ, anonymously if they want, a work injury is reported the same way, and no papers go back and forth.
The app is the gathering place for staff events like the yearly Masterchef and football tournament.
Madklubben wanted its material and its employees in the same app. Many of the staff are young, and the app looks like the social media they are on every day.
What changed most was where the talking happens. It used to stay inside each restaurant; now it runs between all of them.
Monotree helped create a community across our restaurants. It's great to collaborate with Monotree; it's dynamic, and we brainstorm about features, possibilities, and the industry as a whole. I really like the mix of operational features with communication - that it becomes a social network.
The restaurants use the app every day to send the daily message to the team. Once a week they write about how the restaurant is doing on its NPS score. Management posts news, and the social wall is used to call staff meetings and set up other events.
In HR, forms do much of the work. Madklubben and Monotree developed them together because the need was there. Employees can contact HR through a form, anonymously if they prefer, and work injuries are handled the same way. The flow is automated, so papers and templates no longer go back and forth.
For a restaurant manager there is a private benefit as well. With all work communication in one app, she can ask people to write to her there, and she is no longer contacted on every other platform in her spare time.
We chose Monotree because it can gather all our material and employees in one place. We have a lot of young employees, and it's great that the look reflects what they also see on social media every day.
Madklubben runs a Masterchef competition and a football tournament every year, and the app has become the gathering place for both. That mix is what they value: the app has room for the serious side of restaurant work and for the social side.
The two companies keep swapping ideas about what the app should do next, which is how the HR forms came about in the first place.
Create announcements with videos, images, and text that reach everyone or specific groups of people.
Read moreA place for everyone to share information, images, videos and polls. Every department has its own.
Read moreHave HQ or managers create events targeted just to the right people.
Read moreCreate forms for employees to fill out and get the specific information you need - the first time.
Read moreWith both private and group chats everyone can reach each other in a quick and effective way.
Read moreWhat might have been a challenge in the past was the fact that you always need to have someone's phone number in order to get in touch with them directly. Here it's great that there's a chat function, so you can tie it all to work. And when you're not at work, you can just put it down.
Everything is consolidated, but I have an extra love for eliminating everything in PDF format. Old documents lying around in some folder, it's absolutely fantastic to be able to gather everything and know that it's live and that you can get an update in a second, that's the best.
After we had agreed to partner with Monotree, it became an element of how are we going to move this forward now from contract sign to being something in our team members' hands. And that was a really smooth process, probably the easiest implementation I have done in years because it was all hands-on.
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