Messages at the Leicestershire pub group used to travel through WhatsApp, Messenger, Snapchat and texts. Now chat, news and onboarding are in one app.
Roseacre Pub Company was formed in 2014 to run the best local pub restaurants it could: good food and drink, service that pays attention, and prices people can live with. Its first pub was The Dovecote in Narborough, near Leicester. It is an independent, family-owned company, based mainly in Leicestershire, with pubs across the Midlands.
In December 2024 Roseacre celebrated its tenth anniversary, the same month it opened its tenth venue, The Roseycombe in Binley Woods. In August 2025 it took over The Shires in Peatling Parva, its first freehold, and in March 2026 it bought The Crown Inn in Gilmorton. Each pub trades under its own name and is run individually, with the values of the parent company in common.
People come first, and it shows in what the company pays for: career plans written for the person rather than a tick-list, in-house training, college courses, trade shows and accreditation. Josh went from kitchen assistant to kitchen manager in five years. The company's charity of the year is Rainbows Hospice for Children & Young People.
WhatsApp, Messenger, Snapchat and texts gave way to one app for chat, news and onboarding.
Teams in different pubs learn, talk and celebrate together on the same platform.
Before Monotree, each message had to be sent out ten or eleven times.
Hospitality is busy and hands-on, and much of the work happens on the shop floor, so Roseacre needed a communication platform that was easy to get to. Before Monotree, communication was a mix of WhatsApp, Messenger, Snapchat and texts. People would have a conversation and later not know where the thread had started, or be unable to find things again. Getting around 400 people on the same page was a real challenge.
Messages also changed on the way. Roseacre compares it to Chinese whispers: a message was shared, changed slightly, shared again and changed slightly again, until it was no longer clear. The same message had to be sent out ten or eleven times, which took time.
Some of the team had come from places where they were the last to hear anything, because the news went out on social media. Roseacre wants a guest to feel looked after from the moment they walk in, and it wants the staff to feel the same, from their first shift onwards.
I would introduce Monotree as the main body of Roseacre. It's almost the heart and soul where everything can be found in one place.
When Roseacre saw the Monotree platform, it felt like second nature. The chat works much like WhatsApp and the news feed much like Facebook, so the app was intuitive from the start.
Three jobs had to happen in the same place: onboarding, the daily back and forth, and news going out to everyone. With teams in ten pubs, that also meant one place where they could see what the others were up to.
As soon as we saw the Monotree platform, it just felt like second nature. So quite an intuitive chat feature similar to WhatsApp, a news feed similar to Facebook, to have a single platform where we can do onboarding, day-to-day communication, news broadcasts, that was critical for us.
For People & Culture Lead Charlie Thompson, communication got easier the moment it stopped being spread over four apps.
For Team Leader Amy Harriman the app is the centre of the company: it is where she looks first, and where a new starter is pointed on day one.
With both private and group chats everyone can reach each other in a quick and effective way.
Read moreCreate announcements with videos, images, and text that reach everyone or specific groups of people.
Read moreSet up once and our powerful targeting system will automatically generate onboarding flows that perfectly match each employee's specific role.
Read moreA place for everyone to share information, images, videos and polls. Every department has its own.
Read moreAfter we had agreed to partner with Monotree, it became an element of how are we going to move this forward now from contract sign to being something in our team members' hands. And that was a really smooth process, probably the easiest implementation I have done in years because it was all hands-on.
The cooperation within the hotel is driven a lot through Monotree and we are all part of it. It's made clear from the start that you have to be on that platform. Because that's where we get into contact with each other.
Monotree helped create a community across our restaurants. It's great to collaborate with Monotree; it's dynamic, and we brainstorm about features, possibilities, and the industry as a whole. I really like the mix of operational features with communication - that it becomes a social network.
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