Boutique hotels, a manor and airport hotels, all owned by one family and on one app since the autumn of 2021. CMO Karina Harbo Jensen says she can no longer picture running the business without it.
We launched our app in the autumn of 2021 and I honestly cannot understand how we could run our business beforehand. With the app, communication has not only become easier, but it has also been strengthened both within individual hotels and across the company.
Familien Bühlmann, Danish for the Bühlmann family, is the name the group uses as an employer, and its hotels trade as Bühlmann Hotels, with a head office in Aalborg. The story goes back to 1960, when Anemette Bühlmann's grandparents, Hugo Jensen and his Swiss wife Aloisia Bühlmann, came to North Jutland to run Motel Aalborg at the old manor Scheelsminde. The group itself dates from 2007, when Anemette and Danni Bühlmann, still its owners, took over the manor hotel.
The hotels are a mix. There are boutique hotels in Copenhagen and Aarhus, among them the five-star Herman K, design hotels in Aalborg and Viborg, the manor Scheelsminde, and airport hotels at Aalborg and Billund. The Station, a combined hotel and office building, is due next to Odense station in 2027, and the group aims to cover the whole country by the end of 2026.
Care, flexibility, presence, passion and respect are the words the family keeps coming back to, and holding on to them is how a small family business grew into a modern hotel group without losing its feel. The hotels are different from one another; the shared language is what makes them one group. The logo, a heart with the Swiss flag in the middle, recalls where the family comes from.
One app for every hotel, from the boutique hotels in Copenhagen and Aarhus to the airport hotels at Aalborg and Billund.
Staff can reach colleagues at the other hotels, not only the people they work next to.
Communication inside each hotel got easier as well.
In the autumn of 2021, Bühlmann Hotels opened Peak 12 in Viborg and launched its own Monotree app in the same season. The group has kept growing since. Pier 5 opened in 2022 after a renovation, and Royal, Airport Hotel Billund and Herman K have joined.
Karina Harbo Jensen, the group's CMO, says she can no longer picture running the business without it. The talking got easier inside each hotel, and it started happening between them, which it had not before.
That second part is the one that counts here. The hotels are meant to be unlike each other, from a boutique hotel in Copenhagen to a manor near Aalborg and an airport hotel in Billund, and the values are what give them a common language. The app gives the staff at all of them a way to talk to each other.
With both private and group chats everyone can reach each other in a quick and effective way.
Read moreA place for everyone to share information, images, videos and polls. Every department has its own.
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Read moreSet up once and our powerful targeting system will automatically generate onboarding flows that perfectly match each employee's specific role.
Read moreSince we started using Monotree, communication across departments and countries has become so much easier, both for business and social interactions. Everyone stays updated and collaborates smoothly, no matter where they are. Onboarding new employees is now effortless, helping them to feel like a part of Heart Hotels and make sures that they are well-informed from day one. It has made a real difference in our daily work, and we are happy with the cooperation. Would recommend Monotree to others any day!
The collaboration with Monotree has been excellent from day one. We have received all the support we needed, from the initial conversations, through setup and onboarding, and ongoing support afterward. The Monotree team always responds quickly, listens to our needs, and helps us with anything that comes up.
After we had agreed to partner with Monotree, it became an element of how are we going to move this forward now from contract sign to being something in our team members' hands. And that was a really smooth process, probably the easiest implementation I have done in years because it was all hands-on.
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