Food

The Fitzgerald runs news, training and chat for its restaurants in one app

Burgers, ribs and grilled food in restaurants across Spain, open every day of the year. The Fitz aims to put something new in the app every week.

We use Monotree for three key aspects: internal communication, onboarding/training, and our internal social network. We aim to keep weekly content to ensure everyone stays connected and informed, relying mainly on news, courses, private and group chats, and bulletin boards. It helps us tremendously with operations, especially in keeping the entire team updated on operational changes, promotions, and updates, while also facilitating internal communication between teams. Monotree also aligns perfectly with our business strategy, which focuses on people. For us, communication and transparency are essential, as is keeping the entire team connected, regardless of how much we grow or how many cities we're in, preserving that family-like feeling. Monotree enables smooth communication across all teams, ensuring they stay informed and continue to build connections and experiences together.

Álvaro Abril Arroyo People & Culture Department, The Fitzgerald
Country
Spain
Industry
Food
Founded
2013
Employees
450+
Departments
10

About The Fitzgerald

The Fitzgerald Co., known as The Fitz, is a fast-casual restaurant chain in Spain built around burgers, ribs and food cooked over fire. There are 18 restaurants, half of them in the province of Valencia and the rest in Castellón, Alicante, the Madrid region and Zaragoza. Every one is open 365 days a year, and none takes reservations.

The brothers Carlos and Mario Gelabert started the chain in 2013, in a small place in Torrent in the province of Valencia. Alongside the restaurants, the brand now runs a clothing line with limited monthly drops, a podcast and a magazine.

The motto is quality, community and fire. The Fitz bets on people, inside the business and outside it: somewhere you can grow, learn and make mistakes on the way. There is training and there are real chances to move up, and they look for drive more than experience.

In short

  • The Fitz uses Monotree for internal communication, onboarding and training, and a social network of its own.

  • The aim is new content every week, through news, courses, chats and bulletin boards.

  • When procedures change or a promotion starts, the whole team hears about it in the app.

How The Fitzgerald uses Monotree

The Fitz builds its strategy around people, and for Álvaro Abril Arroyo in the People & Culture department, Monotree fits that strategy well. Communication and transparency are essential to the company. However much the chain grows, and however many cities it is in, the aim is to keep the whole team connected and hold on to the feeling of being a family.

In practice the app covers internal communication, onboarding and training, and a social network of the company's own. The Fitz tries to put something new in it every week, mostly through news, courses, private and group chats and the bulletin boards.

It is a big help in operations. When procedures change, a promotion starts or there is other news, the whole team hears about it in the app, and teams use it to talk to each other as well.

Monotree
  • News
  • Courses
  • Chats
  • Social walls
  • Onboarding

Some of the features The Fitzgerald uses

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