Grandmother Martina's tortilla, now made in bars and delivery kitchens from Madrid to Barcelona, Valencia and Ibiza. Before the app, a new hire's first day took a lot of coordination by hand, with the information spread over many places.
At La Martinuca we use Monotree to manage our teams across our locations, and there are two areas where the impact has been especially visible: onboarding and internal communication. Before, bringing on a new person involved a lot of manual coordination, scattered information, and an arrival experience that didn't always live up to what we wanted to convey. With Monotree we've made the process more organized, clearer, and more human. The new employee arrives with everything they need from day one, and that makes all the difference. When it comes to internal communication, the change has also been remarkable. Having a centralized channel where the team receives relevant information, news, and updates has reduced the noise and improved the sense of belonging. In a company with a presence in several cities and more than 100 people, that's no small detail. It's a tool that genuinely makes teams' work easier and improves people's experience.
La Martinuca is built around one dish, the Spanish potato tortilla, made to the recipe of a grandmother called Martina. It is a specialty tortillería, and the story it tells is that from the 1980s to the late 1990s, in the Madrid neighborhoods of Usera and Aluche, you could tell where Martina was by the smell of olive oil as she browned the potatoes.
Around the tortilla, the menu now has sandwiches, home-style dishes, specialty coffee and natural wine, and there is catering for companies and events. The eggs come from Galician hens, the potatoes from Navarre and the extra virgin olive oil from Jaén. The Italians made pizza known all over the world, and La Martinuca wants to do the same for the Spanish tortilla and Martina's recipe.
The company started in Madrid in 2021. In and around the city there are now two bars, in Salesas and at Madnum on Méndez Álvaro, with a third about to open in Chamartín, and delivery and takeaway kitchens in Chamberí, Tetuán, Pozuelo de Alarcón and Alcobendas. La Martinuca is in Barcelona and Valencia too, and on Ibiza and Formentera.
New employees start with everything they need from their first day.
News and updates reach the whole team through one central channel.
Communication has less noise, and the teams have a stronger sense of belonging.
Before La Martinuca started with Monotree in 2025, bringing in a new person took a lot of coordination by hand. The information was spread over many places, and a first day did not always match the image the company wanted to give.
Renata Lovallo, Head of People, says that has changed. Onboarding is better organized, easier to follow and more personal, and new employees now start with everything they need from their first day. To her, that is what makes the difference.
Internal communication has changed just as much. La Martinuca uses the app to run its teams across its bars and kitchens, and information, news and updates reach everyone through one central channel. Lovallo says that has cut the noise and strengthened the feeling of belonging, a real gain for a company with teams in several cities.
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Read moreWe use Monotree for three key aspects: internal communication, onboarding/training, and our internal social network. We aim to keep weekly content to ensure everyone stays connected and informed, relying mainly on news, courses, private and group chats, and bulletin boards. It helps us tremendously with operations, especially in keeping the entire team updated on operational changes, promotions, and updates, while also facilitating internal communication between teams. Monotree also aligns perfectly with our business strategy, which focuses on people. For us, communication and transparency are essential, as is keeping the entire team connected, regardless of how much we grow or how many cities we're in, preserving that family-like feeling. Monotree enables smooth communication across all teams, ensuring they stay informed and continue to build connections and experiences together.
We use Monotree as our primary platform for internal communication. Here we share, among other things, news, events and handbooks with all the information our baristas need. The app is also used to train our baristas during their onboarding period. We are very happy with our collaboration with Monotree and always find them to be very helpful and service-minded.
What might have been a challenge in the past was the fact that you always need to have someone's phone number in order to get in touch with them directly. Here it's great that there's a chat function, so you can tie it all to work. And when you're not at work, you can just put it down.
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