Hooked began with a fish and chips food truck in 2016 and now serves seafood without white tablecloths in Copenhagen and Aarhus. Co-founder Kasper Bundgård Christensen puts the biggest change at onboarding.
Monotree has made onboarding of new employees a lot easier. It gives a professional and well prepared impression when we have to educate and develop our staff - and it ensures that everyone has the information they need.
Hooked sold its first portion of fish and chips from a blue food truck in 2016. The concept was built on friendship, hard work and the idea that good seafood should be for all Danes, or as Hooked puts it, fish for the people. The restaurants are informal on purpose: the company wants to do away with the idea that a fish restaurant needs white tablecloths and silver cutlery.
Most of the restaurants are in Copenhagen, in Nørrebro, Frederiksberg, Østerbro, Kødbyen, Carlsberg Byen, Christianshavn and the city center. There is also a Hooked at Broens Gadekøkken, one at Skovshoved Havn in Charlottenlund and one in the Banken food hall in Aarhus. Every summer the food trucks tour festivals and events around the country. Hooked Group also includes Burgerbaren, and The Jeffery is on the way.
The crew is young and lifts together, whether someone has been there a week or a year. Happy staff make for better guests, so the service is meant to be warm and unfussy, and the company would rather try something and learn from it than play safe. Shifts are flexible and staff swap them between themselves.
New staff arrive knowing what the job involves, says co-founder Kasper Bundgård Christensen.
In the app, training and staff development come across as professional and well prepared.
The app makes sure everyone at Hooked has the information they need.
Hooked started with Monotree in 2020, four years after the first fish and chips left the blue food truck. For co-founder Kasper Bundgård Christensen, the change starts with onboarding: a new person now arrives having already read what the job involves.
Training is the other part. When Hooked teaches its crew something, the app is what makes it land the same way in Copenhagen and in Aarhus. In a kitchen where someone who started last week is as much part of the team as someone who has been there a year, that is worth having.
Set up once and our powerful targeting system will automatically generate onboarding flows that perfectly match each employee's specific role.
Read moreWith both private and group chats everyone can reach each other in a quick and effective way.
Read moreA place for everyone to share information, images, videos and polls. Every department has its own.
Read moreEnsure employees are up to date and well-trained on important company matters.
Read moreMonotree has made our onboarding program a lot better. Especially because our employees usually are quite young, they thrive in learning through videos and technology. In the end it helps us to operate our stores better with checklists for daily routines and internal communication.
We use Monotree as our primary platform for internal communication. Here we share, among other things, news, events and handbooks with all the information our baristas need. The app is also used to train our baristas during their onboarding period. We are very happy with our collaboration with Monotree and always find them to be very helpful and service-minded.
What might have been a challenge in the past was the fact that you always need to have someone's phone number in order to get in touch with them directly. Here it's great that there's a chat function, so you can tie it all to work. And when you're not at work, you can just put it down.
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